Keeping Your Site Fresh
One thing that we routinely recommend is to keep your site fresh. Give your customers a reason to return to your site. Here’s a few ideas.
Post company news and specials. Let your customers know about the latest changes, new employees, and new services you offer. Highlight the latest specials you are running. It’s also important to tie your website in with your complete marketing picture.
If you are running ads include them on the site (preferably on the home page). Post TV ads, radio spots, newspaper or magazine ads. You’re already paying for these ads. Extend the milage of this media by posting them online. Feature an “employee of the month” or introduce new staff. Keeping your site updated with current information will let people know you’re growing.
Another way to keep interest is to discuss your industry. Research topics of interest to your audience and write them in a blog.
